Arizona Iced Tea
Dear Arizona Iced Tea,
Don’t get me wrong, I like the taste of your beverages – your iced tea is up to par with that of all of your competitors. You even have unique bottles that make your products stand out on shelves. You have won numerous awards for the quality and packaging of your drinks. And you have a history of being charitable and donating a percentage of your profits to worthy causes. Really, I’m generally a fan. But there is one thing that confuses me.
You are a big company that is worth a lot of money. As recently as 2007, the Tata Group made an effort to buy your product line for $2 billion dollars. You donate hundreds of thousands of dollars every year to charity. You have the money – you don’t need to brand yourself with an overused Papyrus typeface that comes for free with Microsoft Word. In fact, with the amount of money you have, you could afford to hire Chris Costello, the designer of Papyrus, and have him make you a new font from scratch – one that is unique and doesn’t cause most people of good aesthetic taste to dry-heave on sight.
As much as I like your products, I am going to have to refrain from purchasing or consuming them until you show a little more initiative in making good font choices. After all, when I purchase a beverage, I am purchasing an experience – not just a drink, an aesthetic – and frankly, your aesthetic has completely ruined my ability to keep drinks (and foods) down.
Sincerely,
Phil
September 11, 2008 at 1:10 am
is this for real?
October 4, 2008 at 6:14 am
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July 8, 2009 at 4:19 pm
I don’t think that your arguments are really good, I mean, you are going to stop drinking a beverage you like only for the font it uses on its bottle?